Ensuring Brand Consistency
As a non-profit organisation managing over 13 different brands, Intowork Australia needed a system that enabled brand consistency and centralised their content operations. Today, Cognitives is the central system of record for all of Intowork’s marketing content, driving efficiency and improving collaboration across multiple marketing teams.
Getting More Visibility
With 13 different marketing teams under the Intowork house of brands spread across Australia, having visibility over all marketing activities was critical to maximising the value from each team.
The Cognitives platform enables Intowork to get oversight across all of their brands from a central location, enabling both the parent brand and the individual brands to work more efficiently and ensure brand alignment.
Before Cognitives, each marketing team in the Intowork house of brands operated as a silo, using different processes and tools to manage marketing activities.
With the Cognitives platform these teams can now collaborate, leveraging content assets across different brands and from personnel out in the field – enabling Intowork to maximise the value of the marketing investment.
Streamlining Content Creation
As a non-profit organisation budgets and resources are always spread thinly. Streamlining the content creation process across all marketing teams has enabled Intowork to get the best ‘bank for their buck’ when it comes to marketing.
With the Cognitives platform Intowork can get more done faster, while ensuring that they retain control over each individual brand to drive alignment and brand consistency.
Getting Better Results
By adopting a centralised platform to manage all marketing activities and content, Intowork has greatly reduced administration time and maximised the value of each content asset produced.
The transformation achieved with the Cognitives platform has resulted in cost savings that Intowork can reinvest into marketing spend, enabling them to stretch their marketing budget further.
How Tech is Enabling Content Strategy
How can leading brands leverage new technologies to execute on their content strategy goals, and power a slick and highly-efficient marketing team?
Paula Gething from IntoWork Australia, and Amy Walker from Cognitives will show you how IntoWork is transforming their marketing team into a high-performing operation, and outline the must-do steps to using technology to realise content strategy across the entire customer journey.
“Cognitives was recommended to us, recognising the challenges we had managing multiple different brands and marketing teams. The platform has been a godsend for us, in terms of being able to communicate to our various audiences. “
Paula Gething, CMO
“Cognitives was recommended to us, recognising the challenges we had managing multiple different brands and marketing teams. The platform has been a godsend for us, in terms of being able to communicate to our various audiences.”
Paula Gething, CMO
Transform how your marketing team works with content.