Content Insights & Analytics

Cognitives intelligent analytics gives you detailed insight into content performance, providing you with the information you need to optimise your marketing strategy, enabling your marketing team to focus on what works.

Most analytics tools are focused on reach, but it’s the engagement that matters when it comes to content. Cognitives analytics focuses on one key metric – engaged time, enabling you to understand what content is resonating with your audience.

Know how your content is performing. Easily identify your best performing content, and what’s not engaging with your audience. Repurpose high-performing content to maximise the value out of your content investment.

Measure content performance across all of your marketing channels, brand sites, campaigns and device in real-time. Historical tracking lets you easily identify content engagement trends over time, so you can put the right content in front of your audience at the right time.

Know how your team is performing. Get insight into who creates the most engaging content and who is the most efficient at content production. Quickly identify and resolve any potential blockages, and help your team perform better.

“Cognitives has become a vital component in how we position ourselves as a thought leader. Not only has the platform transformed our way of working, now we have a growing hub of content assets that can be easily applied across all channels.”

Belinda Hayes, Group Manager, Digital Marketing and Communications
Monash University

“Cognitives has become a vital component in how we position ourselves as a thought leader. Not only has the platform transformed our way of working, now we have a growing hub of content assets that can be easily applied across all channels.”

Belinda Hayes, Group Manager, Digital Marketing and Communications
Monash University

See how Cognitives transforms how your team works with content.

See how Cognitives transforms how your team works with content.